It was revealed today that M will soon relaunch a men’s magazine for men in their 40s and 30s, is currently in development. Before we move on to M it’s likely to be a good opportunity as ever to find out how M compares to today’s male-focused magazines.
Today, Fairchild Fashion Media announced that they’re coming back with M publication, a title that in the 1980s was named M: The Civilized Man. “It is going to be a huge gorgeous magazine that has around 100,000 readers,” Fairchild Editorial Director Peter W. Kaplan told the New York Post’s Keith Kelly. “It is geared towards men who are in their 30s and 40s who are savvy on the Web but still want to be able to keep their the printed version.”
It’s an intriguing move. We can get the idea of it: a magazine that is focused on fashion specifically for men, targeted at older men who may remember M back in the glory days, or younger men who would like to read magazines printed on paper. It’s also sensible considering that there’s a lack of American men’s fashion magazines.
This is a brave move. Magazines such as Details and GQ under the Conde Nast umbrella (which includes Fairchild) might be considered to be rivals. It is perhaps even more alarming in the case of launching an all-flash men’s magazine that is targeted towards those in their 40s could be that the digital readers of these two magazines are actually more mature than their paper readers. As per the press kits the median age of Details’ and GQ’s online readership is 40.8 as well as 38, in comparison to the average years of the print readers: 33.2 and 34 .
“The other magazines are actually mass-circulation,” Kaplan said. “We’re looking for men whose primary focus is about fashion, who look at things through the prism of fashion.”
I’m essentially one year ahead of Kaplan’s planned population. However, before I transition into the new and exciting world of M I think it’s a an appropriate time to review what we’ve learned, what we didn’t and how M stands up to the latest crop of men’s magazines.
Who they say reads it A man of 32 is earning approximately $72,000 annually (Household income).
When I read it I was a sluggish 14-year-old, I read it until 19 years old.
What You’ll Learn From The article: You may be a hormone-driven heterosexual male who’s not old enough to purchase a Playboy or smart enough to clean the clutter of your Web browser. This magazine for dude brothers who enjoy fart jokes as well as the sexy women, largely changed the minds of many young men by showing them how to rate the hotness of women within the magazine’s “Hot 100” as well as the different variations that comprise “scoring” and most notably, “How to Cure a Feminist.”
Who Reads What They Say A 44-year-old earning $60,000 annually ($87,000 HHI)
If I read it: 20 to present
What You can Learn from The book Learn how to mix a drink, and “eat like an adult” and, who the sexiest Woman in the World is, or how to dress as an alpha Male.
Who they say reads it A 37-year-old earns 50,194 ($79,629 HHI)
When I read it A couple of times during my teens, and a few instances in my 20s when I believed I was going to get six pack abs!
What you can learn from This article: That you may be a hormone-positive homosexual male who’s too young to be able to purchase Playgirl smart enough to clean your web browser. Okay, okay, this was, umm, my friend who shared with me how he had first purchased Men’s Health.
There is also the possibility of being someone who is able to count his body fat percentage the spot (or are dreaming of doing it) or someone who wants to eat This, Not That, and those who are never bored of studying on Six Pack Abs! or someone who wants to know what type of male underwear most suits their preferences.
Click here for the best mens style mag.
Who they say reads it The 33-year-olds earning $89,076 (HHI)
When I read it Then I Think: Adam Levine is the latest issue’s cover boy, which is a bit odd since he appeared appearing in a magazine few months ago and told me how to rip through …ummm. Oh.
What You Can Learn From The article: You’re likely to be homosexual. In the 1990s, Details got into some problems because of it’s “Gay and/or …” back page feature” with the assumption that everyone is gay in general. It’s been GQ’s gayer, more sexier brother with its articles that emphasized the most sexiest male muscles, which produced body dymosphia and changed the way that men perceived themselves. Additionally “Ass is the new Abs” in addition to “Anal Sexuality is the new Deal-breaker.”
Who Says What They Read A 34-year-old who earns $77,643 (HHI)
After I read it: do
What You Can Learn From This Book: Paul Newman is basically god. The fact that Roger Sterling knows how to look good in an elegant gray suit and that dressing as James Dean will always be fashionable, but not necessarily more fashionable that Paul Newman. Also, dressing for the occasion can be expensive. And, of course, there are pieces on politics (and they’re awesome especially if you’re interested in this kind of thing)