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What Can You Expect When Using A Good UK Translation Service?

For sustainable growth, it is crucial to have some language translation if your business serves customers or plans to serve them in multiple languages. What is the alternative? The alternative? Each language. This approach is not logical or scalable, it’s easy to see.
Your organization can maximize its reach, impact and revenue-generating potential by using high-quality, tech-powered translation services. You should not wait to start first-rate language translating.

Global growth accelerates

There has been an increase in the number organizations using technology to speed up global growth over the past decade. Artificial intelligence is a key driver of the “Fourth Industrial Revolution,” as some call it. It has the potential to increase global income levels and improve quality of life. Technologies such as AI enable unprecedented human efficiency, productivity, access to information, and an exponential rate of growth.

Machine translation is a similar trend. It has made language less of an operational problem and more of a growth tool. This technology is used to provide modern language translation services that allow businesses to operate language at scale and more efficiently. AI can help you expand your business by allowing you to tap into a wider customer base and more talented people.

Website content that is more accurate

After deciding to expand your reach and add languages to your company’s offerings, it is time to consider translating your content to reflect your brand message but feel like it was written for that region.

Coca Cola’s “share a coke” campaign is a nondigital example. The beverage giant printed the first names of people on bottles made for different regions. Coca Cola used affectionate nicknames like “classmate” and “close friend” in China to show cultural consideration.

Localization is the process of adapting content for certain audiences, dialects and cultural preferences.

These types of content are static, meaning they can only be updated or added to a few times per year. Translation projects like these are usually not time-sensitive. Because web pages are only translated once, and then viewed by thousands (or even millions) of people over several years, it is important that they be as high-quality and consistent as possible with your company’s style and tone.

This type of tech-enabled translation requires more human involvement than other forms. When you have a FAQ page translated, it is first translated using AI. Then, a team consisting of human editors and finally, a senior editor reviews the translation to ensure accuracy and authenticity.

Customer service – Enhanced

Customer service is another area in which language translation services could be a significant advantage. Quality is just as important as website content. In fact, 92% of our 2021 Global Multilingual CX Report, which surveyed more than 2,700 international customers, found that poor customer service can impact trust and loyalty towards a brand.

People value accuracy and cultural nuance as well as timeliness when it comes to customer service communications. A similar customer experience survey found that 47% of respondents value quick resolutions as a top priority.

Professional translation services and solutions today range from machine-only (Google Translate) to human only (a translation agency). While machine-only options can be fast, quality isn’t always maintained. Human-only options, on the other hand, are more precise, but they are costly, time-consuming and difficult to scale. Can you have the best of both?

You can with an AI-powered, human-refined translator solution. Many of these solutions allow you to quickly begin servicing new languages, increase agent productivity, and reduce the need to hire staff or incur large costs. Our customer service AI solution allows teams to manage unpredictable customer demand spikes while maintaining and improving the metrics that are most important.

Unified customer experience

A consistent excellent customer experience (CX), with UK translation services, is essential when trying to build customer loyalty around the world. PwC research has shown that just one negative experience can lead to one third of global customers leaving a brand they like.

Human-in-the loop AI allows companies to provide a personalized, unified CX for customers in any language. We helped Panasonic’s European customer service team overcome language barriers and contextual differences, while also reducing the support cost by 60%. This combination of AI and human translation will allow all your agents to speak the same language as the customer.

The future of language translation is in action

Your organization cannot afford to overlook the many benefits of language translation services, such as global growth acceleration and improved multilingual customer care. You now have a better idea of the options available and the differences between machine and human translation. Are you curious to learn why a combination of both is the best choice?