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Understanding Digital Marketing

Digital marketing is a straightforward term that sounds like it is, but it covers every aspect of your internet marketing strategy. To design a solid master plan , you must be aware of all the aspects. Let’s examine the parts that make up a fully-functioning digital marketing machine.

1. Marketing via video

Video marketing refers to any video that you make to promote your business. This includes content, ads for your YouTube channel, the videos that you upload to Facebook, video demonstrations of your products, as well as live streams.

According to the HubSpot’s State of Inbound 2017 report 45 percent of users watch at least an hour’s worth on Facebook or YouTube videos each week. Cisco estimates that by 2023, video will constitute 82% of consumer traffic, making it a crucial component to a fully-fledged online marketing strategies.

Making video part of your marketing strategy is now easier. Simple video tools and simple video editors as well as the increase in wireless and mobile Internet speeds make video less expensive to create and more accessible to consumers.

In the event that you add video in your strategy for digital advertising:

Choose the best type of video for your needs There are numerous styles of video. Chose a medium that works with your business — something that you like doing and you can continue doing often.
You must make sure that your video is appropriate for the platform: When we look at films via YouTube or Facebook we are looking for different aspects. To give your film the best chance to succeed, you must follow the best practices of each platform.
Be specific about your goals The content that you produce must support the achievement of a specific, quantifiable marketing goal. Creating (and adhering to) an agenda for content can keep you on the right track.

2. Pay per click as well as display ads

Pay per click and display ads permit marketers to advertise their products to a particular audience. What is the difference between these two options?

PPC ads are the PPC ads are the paid links that appear at the top of search engine results when you search for a certain search term. These PPC ads appeared when we searched for “shoes.”

Display ads are those that appear on websites, and usually include pictures. Display ads can appear based on a site’s theme or keyword. This advertisement for Squarespace appeared on the side of a Mashable article on Facebook Messenger for kids.

Both types of ads can be incredibly useful for getting your product and service in front of the right person.

Display and PPC ads that are successful are:

Highly targeted: When setting up your ads, be super particular (and specific) regarding the parameters. This helps you determine how many customers will see your ad however it increases the likelihood that it will get in front of the right people , which will result in a better conversion rate!

It is a part of a greater digital marketing strategy: ads work best when used in conjunction with a sound plan for marketing content. Furthermore, if you execute a solid SMS marketing campaign it will produce results much better.
Carefully written There are several easy rules to follow in order to write the most effective advertising copy for PPC.
Highly monitored: Record the effectiveness of each advertisement you create and use the results to increase your conversion rates.

3. Content marketing

Nowadays, consumers have more options regarding who they do business with than ever. Producing helpful content that answers the real issues and allows buyers to make informed decisions will propel you to the front of the pack. It can be anything from informational posts, blog posts, microlearning videos, as well as free videos.

In order for visitors to find your content, you need to make it search engine friendly. Search engines such as Google seeks to present users with that are as relevant to their needs by scanning every web page to discover what the content is about.

Imagine your ideal customer seeks a way to travel to Oz and you offer red slippers. A blog post with the words “travel through Oz,” “time travelling red slippers that take your to Oz,” and “quick method to reach Oz” will tell the search engine what your blog post is about, so that next time a traveler doesn’t want to rely on cyclones that aren’t real the article you wrote will pop prominently in search results.

To produce content that pleases both search engines and readers be sure to:

Specific Writing content that can help readers to solve real-world problems. The more niche you can find, the better.
Helpful and informative Do not write the same old stuff or copy your competitors. Create unique content based on your customer’s real questions. Aren’t sure what they are? Ask.
Super readable: Our eyes didn’t evolve for screens, therefore write content that is accessible to readers. Make paragraphs and sentences shorter, use subheads to break up the walls of text, add images, and leave plenty of white space.

Social media marketing can be found in two forms organic and paid.

Organic marketing happens when you establish a profile on your preferred social media site and share great content that people are interested in and want to like to share. Paid marketing refers to the purchase of ads and their use for a more targeted public. Each social media platform has an advertising manager of its own.

To be effective it is essential to be efficient, you must be strategic. While it’s tempting in and try to learn about multiple channels at all at once, this will result in a strain on your resources. Instead, focus on establishing your presence on one platform at a time, starting by identifying your ideal audience’s preferred.

To master the platform you have chosen:

Plan your strategy Do not just publish randomly. Choose from the start what you’re hoping to gain out of using that channel, create measurable goals, and then track them.
Create a social media content calendar for your posts: plan your content in advance in order to achieve specific marketing objectives or promotions.
Post regularly and consistently: It’s easy to get caught up in day-to-day routine and fail to make time to write. If you want to expand organically (always recommended even if you’re using ads to complement it) It is imperative to show up. Using a social media dashboard to plan your posts in advance is a great way to set yourself up for success.
Engage: Don’t simply say your opinion and then revert to your followers. Engage them in comments and answer questions -social media is a conversation that can be had in two ways.

5. Email marketing

Email marketing encompasses all of the various emails you send your customers, like newsletters, nurturing sequences, sales sequences, promotion emails and blog post update.

The purpose of email marketing is to build trust among your subscribers by continuously providing value through giving information and exclusive deals. If your customers trust you then they’re more likely to be loyal to your product or service and be attentive when you’re trying to promote something.

Effective emails:

Do their job to respect your customers’ time and always offer something valuable in exchangeregardless of whether it’s a unique promotional offer or an enlightening idea.
Create a powerful CTA Make sure to end your email with a clear call to action to let the reader know what you want them to do following.

6. Affiliate marketing

Affiliate marketing happens when a group of people who use and like products (affiliates) sell it to their audience in exchange for a portion of the sales.

When it’s done correctly, this type of relationship can be incredibly profitable for both the company and the affiliate. Patt Flynn of Smart Passive Income built his career in affiliate marketing and has a wealth information on how to start from an affiliate’s point of view.

So what does this relationship be like? Let’s see how SiteGround, a web hosting platform, handles it.

SiteGround has created an entire resource that breaks down the commission structure and informs prospective affiliates precisely what to expect. The team has put a lot of effort into structuring the page and designed marketing materials affiliates can utilize in their advertising. Potential affiliates may then apply to join the program and sell SiteGround hosting to their audience.

Great affiliate-business relationships are determined by two things:

Shared audience People working in the same market but sell non-competing products are an ideal choice for affiliate marketing because you speak the same tongue.
A common vision is that as consumers become more selective, the company that sells your product is crucial. Someone who blogs about keto is not the ideal affiliate for sugar cookies. The disparity between their own opinions and the brand could seriously undermine trust with the customers.
Belief in the product: We’re getting tired of bogus marketing tactics. The best affiliates know what your product is and appreciate it. The ideal scenario is that they will use it daily in their lives.

Dive into the world of digital marketing

We looked at the various kinds of online marketing. If you’re transitioning from predominantly offline marketing, choose one type of digital marketing, create the plan, and develop an audience. When everything is running as smoothly as it can be, add a second and then another. Beware of trying to do more than you can handle at the same time unless you’ve got the team and resources to help your efforts. Have fun!