Reasons to Use Animated Explainer Videos in Marketing

You are considering investing in an explainer film for your company, but you aren’t sure if it’s worth it. We will discuss the basics of an explainer video, how it works and why so many businesses are using it in their marketing campaigns.
First, you must understand that digital marketing is changing rapidly. Although blogging remains a key component of content marketing, you cannot rely on it today. If you want to expand your reach and increase your return on investment, blogging is not enough.

Consumers today prefer video content. An average person spends around an hour-and-a-half per day viewing videos online. A lot of businesses are now turning to animated explainer videos to market complex products and/or services.

There has been a lot of growth in animation studios, which help brands communicate complex abstract ideas to their target audience in a comprehensible and engaging way. Visme is an online tool that allows marketers to create infographics and presentations using cloud-based tools.
Why are Video Contents so Popular with Consumers?

Many people are visual learners so customers may struggle to understand complex intangible products. Animated videos can make this easier. It is easier to visualize the complex features of your product or services with visually appealing animations and convincing statistics. This allows prospects to get a clearer picture of how your product could be of benefit to them.

You can express your brand’s personality with humor, great visuals, engaging voiceovers, and beautiful music. By doing this, you can share the human face and emotions of your company with your target audience. Viewers will enjoy your animated explainer video production, and it will be a great way to have some fun. Animations are reminiscent of our childhood days when we were captivated by cartoons.
How can your brand reap the benefits of investing in explainer video production?

Explainer videos are a quick way to introduce your company and highlight the benefits of your product or service to potential customers. They also allow you to outline how you can solve their problems and make their lives easier. These videos can also be used to measure tangible results using different metrics and key performance indicators (KPIs). Let’s look at what makes animated explainer videos so powerful.
They Look Professional

With the help of templates, anyone can easily create a website. You need a website that is professional and stands out from the rest if your goal is to build trust and credibility. A landing page and homepage with an explainer video will give your website a professional look and demonstrate that your company is trustworthy.

Because you have spent your time explaining the complicated concepts behind your products in an engaging and concise manner, you will show your prospects you care. Your customers will likely assume that you are a hard worker when creating your products.
They’re great for SEO

Search engines love video content. Pages with videos will show up higher in Google search results. This will increase your visibility and help you reach wider audiences. Video content is also more popular than text.

Only 3-8 seconds are all it takes to grab attention to your visitors to your website and make them want to stay longer to see what else you have. Videos on websites increase site visits and decrease bounce rates. Explainer videos are short and easy to understand. Viewers are more likely than readers to read long blog posts with many details. The search engines take into account the longer time spent on site and will consider such content to be more valuable. This will result in your pages being ranked higher.
Boost Engagement

Research shows that visuals and stories are more effective at helping people remember information. Animations are a great way to make a lasting impression on viewers and convince them to do something.

Animated explainer videos are educational and entertaining for your customers. A compelling explanation video that tells an interesting story can go viral on your social media pages. You will be able reach more people and engage them. You should add an explainer to your YouTube channel as it is the 2nd largest search engine.
Conversion rates that are higher

Your prospect’s time on your site is more important than their conversion rate. People will spend a lot of time watching explainer videos, so adding such content to your landing pages will help increase your profits. According to research, about 85% internet users are more likely to buy a product or a service if they’ve seen an explainer video that gives in-depth information and provides a clear understanding of the product’s functionality and solves customers’ problems.

Animated explainer video is more engaging for prospects than reading text. All elements of animated videos combine graphics, animations text, voiceover, music and voiceover to create a positive atmosphere, convey the purpose behind a particular product or service, and show a brand’s personality. You should make professional explainer videos to highlight your unique selling proposition and distinguish you from the rest. These videos are more expensive but will result in higher sales and a higher return on investment.